Job Description :As a Game economy designer, your responsibility is to understand how a game works as a service for its customers and how the customers behave in it, identifying and developing the purchase drivers in the game economy context, and providing constant data-driven recommendation on design, tuning and pricing in order to improve game financial performance. To do this, pre-release, you re able to design the virtual products a game will offer, define metrics that allow you to individually measure their impact in a given title, and work closely with the development team to see those design refined and metrics implemented. Once he game is launched, you re able to analyze the collected data and report which are the performing/underperforming aspects of the game economic model, why, and provide solutions to Gameloft management. Your day to day duties include:
- Defining the virtual products and their statistics with the development team, and understanding how each of them contributes to the game dynamics.
- Indentifying the potential sale drivers for the different product categories in the game economy, defining the key points of exposure for those drivers.
- Balancing the needs for those virtual products, their relation, life cycle, and their streams of availability.
- Managing pricing as to create specific price point roles, implement selling strategies for higher price points.
- Regularly provide user feedback and stat/price point tuning to development team based on play-testing, both during game development and post-release.
- Analyze the evolution of the metrics you defined to spot both monetization bottlenecks and facilitators, then report suggestions for the game design or strategy accordingly.
- This is a position requiring a mix of strong economy and marketing knowledge with passion for analytical game design and the emerging free-to-play business model.
Job Requirements :Strong sensitivity to gameplay and game design, understanding how to build needs and emotions in the context of a game. Strong analytical and formal thinking, able to break problems down in their key variables and identify the relations between them. Strong econometrics skills, able to model problems into quantitative systems, and draw qualitative conclusions out of quantitative data. Statistic knowledge, able to formulate ratios and indexes specific to each game, identifying specific weaknesses and strengths in its economy design. Strong marketing knowledge, able to formulate adequate selling strategies to improve the financial performance. Understanding of client/server architecture and data collecting pipeline and mining Requirements: Graduate degree in Economics or BA, preferably specialized in Marketing or Strategic direction. Fluent written and spoken English, concise writing skills. Mastery of Excel. Advanced understanding of SQL. Deep, up-to-date knowledge of the free-to-play market, both web-based and on smartphones. Passion for games on all existing formats: board games, card games, sports, paper RPGs, gambling, all genres of videogames with special focus on MMOs and competitive games. Pluses: Previous experience in econometrics / data mining Mastering of UI prototyping tools such as Flash Experience in community managing, marketing or product manager Previous experience as game designer, social designer or gambling designer
Job Description :Are you passionate about video games? Do you want to keep progressing in an exciting, young and dynamic environment? Gameloft is currently looking for a Game Design Lead to join our teams in Barcelona. Our Client is an international developer and publisher of video games for mobile phones and consoles. Founded in 1999 and currently a leader in its sector, Gameloft distributes its games in over 75 countries. Tasks and Responsibilities Managing, recruiting and evaluating Barcelona’s team of Game and Level designers; Directing the documental communication between designers and other departments. Finding the most effective way to pursue and expand the creative direction for games in production Organise in-depth review, feedback and brainstorming sessions aimed to analyze and improve titles in production Review and follow up all layers of development the design team intersects with: mechanics implementation, features functionality, level design, sound design integration etc. Maintain a direct, real time collaboration with the different department leads at studio and team levels (Producers, Creative, Art and Technical Directors); Coordinate with the Game Economy teams. Constantly improve the game design and workflow process for the team Develop prototypes and explore new game concepts, aligned with market studies or pursuing purely innovative directions. Take active and direct part in all aspects of R&D in the studio. Establish a great, inclusive and creative working environment.
Job Requirements :3+ titles shipped as Lead Game Designer Bonus: 1+ title shipped as Lead Game Designer which has made it into the top50 of any category (free, paid or grossing) of US Apple Appstore Deep knowledge of free to play games and mobile gaming market trends. Previous experience working as interface between different teams and design. Personal profile Creative, out-of-the-box thinking able to formulate novel gameplay concepts Able to produce synthetized and accurate documentation both for high and low-level game features Able to identify features and content which deviate from the game vision Able to adapt and modify features and content which do not reach desired quality targets (fun, engagement, etc) Able to understand and apply given design directions Strong organizational and problem solving skills. Passion driven Outstanding written and verbal communication skills. Fast learner and autodidactic; Able to work under pressure; Team work spirit, able to inspire teams
Job Description :We are seeking a gifted Product Manager to join our Client's growing team. As part of the Marketing department and working in close collaboration with the production, monetization and user acquisition team, you will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire life cycle. This role is located in Barcelona or in Madrid but you will also work and coordinate with our international teams including but not limited to local Marketing & PR Managers, web development studios, video production studios, artists, Community Managers and Customer Care Managers. You will be responsible for: Product marketing: - Identify the game’s target audience, positioning, values, and selling points - Create brand identity: title, packaging, and "story telling" around game’s scenario and characters - Manage the marketing deliverables: keep up to date a reliable planning, create the marketing deliverables with the marketing artists, and make sure the marketing assets are top notch quality - Conduct market researches, competition benchmarks, polls and consumer studies and deliver relevant analysis according to identified problematics - Follow the game development stages and make recommendations to improve user experience, engagement, socialization and retention - Coordinate game’s approval with copyrights owner (Universal, Sony Pictures, Ubisoft, Marvel, etc.) Global launch plan: - Define the marketing strategy to create brand awareness and generate traffic and installations including but not limited to: press relations, promotion and partnership programs, social marketing actions, traffic acquisition recommendations, etc. - Coordinate implementation with local marketing & PR teams, Key Account Managers, Game Monetization & User Acquisition Manager, and partners - Constantly support our sales teams in any way with pitch docs for app stores merchandising, develop specific sales tools - Create game’s promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other needed assets for special marketing initiatives - Analyze marketing campaign results and report it to game’s team, top management, and licensor Game Evolution: - Coordinate community management and customer care activities and develop messaging and set specific game customer care policy when needed - Measure and analyze game users’ feedback, behavior, and market’s acceptance. Share results & recommendations with game’s production team and top management - Prioritize bugs fixes and user experience improvements, following up on the game updates schedule with production team and monetization manager - Manage a marketing calendar based on game’s updates and promotions, and oversee related announcements, merchandising, and community management
Job Requirements :
- 5+ years in consumer marketing, ideally in online entertainment or social productsSchool of management, or BBS / MBA in Marketing
- Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole
- Strong analytical skills with a meticulous mind
- Creative spirit capable of creating innovative marketing programs that are result oriented
- Strong leadership skills
- Talented communicator with an excellent grasp of the English language. Good Spanish language skills are also required.
- Ability to work with a wide range of profiles (business, game design, analysts, etc.)
- One of the best salaries on the market.
- An opportunity to work, learn and evolve in a professional environment, on top quality games including worldwide known licenses.
- A supportive working climate and a free communication style allowing you to increase your knowledge by sharing ideas and solutions.